19 July 2018

Cisco considers Greece an investment opportunity

16 March 16 | Michael Ganser
Michael Ganser





Public entity - GREECE


Agency - GREECE

Pepper Hellas

Consultant - GREECE


Michael Ganser, senior vice-president of Cisco Central Europe, expressed his confidence in the Greek market and said he expected that the country will manage to overcome the crisis.


Speaking to Greek news agency, Ganser said that the Greek market was a challenge for Cisco and noted that the company saw Greece as an opportunity and expressed his confidence to the country's human resources and the outlook of enterprises.

Now is the big opportunity for Greece to plan and implement a specific policy in the digital strategy sector, which will give a boost and contribute decisively to the restart of the Greek economy and create new job positions, he said, adding that the implementation of such a strategy in all economic sectors could contribute at least 1.0 pct of GDP annually on a European level.

Ganser said that four out of 10 enterprises in European level could stop operating because of revolutionary changes in the digital technology sector and noted that only one in 10 has a plan to survive in this new digital economy.

He noted that in the case of Greece, a digital strategy plan should focus on education, broadband services, cyber security and exploiting digital platforms for economic growth.

Cisco estimates that digital revolution could reshape markets, maybe faster than any other force in history.

Ganser said that Cisco's strategy will be based, among others, on business activity and innovation, acquisitions, consolidation and global distribution channels.


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