24 June 2018
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Qualitive promotion of the greek product

03 July 08 | Spiliotopoulos
Spiliotopoulos

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Tourism is a constantly evolving environment that gives birth to new destinations, creates new breakthroughs, and cultivates new services and experiences. The international demand of tourism market is being changed on a rapid pace. Only when we decisively respond to these demands, Greece will be able to claim the biggest share possible on the international traffic of tourism. In this effort, prejudices and attachment to the past, do not have a place. The ethical and political commitment that we have made, for a modern and attractive tourism model, will take place without any compromises and antiquated beliefs.

During the last years, the impressive increase of tourist arrivals in the country was an indication to us that we are moving towards the right direction. Today we set the mark even further. We look further without any shortsighted logic. The bet we have placed, has a name. "Quality" is the benchmark of our actions and our political initiatives. It is a necessary transcendence in order to step into a new era. An era where Greece will become a destination pleasing global visitors with its infrastructure, the quality service and the respect towards the environment.

Tourism is a constantly evolving environment that gives birth to new destinations, creates new breakthroughs, and cultivates new services and experiences. The international demand of tourism market is being changed on a rapid pace. Only when we decisively respond to these demands, Greece will be able to claim the biggest share possible on the international traffic of tourism. In this effort, prejudices and attachment to the past, do not have a place. The ethical and political commitment that we have made, for a modern and attractive tourism model, will take place without any compromises and antiquated beliefs.

During the last years, the impressive increase of tourist arrivals in the country was an indication to us that we are moving towards the right direction. Today we set the mark even further. We look further without any shortsighted logic. The bet we have placed, has a name. "Quality" is the benchmark of our actions and our political initiatives. It is a necessary transcendence in order to step into a new era. An era where Greece will become a destination pleasing global visitors with its infrastructure, the quality service and the respect towards the environment.
Tourism functions as a guarantor of a balanced development and revival of Greek regions. That is why we do not seek for mass and cheap tourism, but aim towards "creative order". That is, the percentage of visitors who look for new experiences and operate as extraneous factors for the support of local economies. For this reason we adopt a brand identity that incorporates nine theme sectors among which, tour, rural, cultural, conference tourism, luxury tourism, health tourism, sea tourism and city breaks are included. With interventions for the individualization of the tourist product, we manage to succeed the attraction of tourists with various interests and farraginous consumption behavior. We promote our country as a fountain of true experiences, by utilizing at the same time digital technology.

Environmental consciousness has a central role in our new philosophy. We make green tourism into a tourism development strategy. The tourism model which we apply seeks development without making it into an enemy of cultural identity, natural environment, architectural aesthetics, and tradition. Ecotourism is a fundamental principle of our political priorities. Environmental sensitivity is in all aspects of the national tourism product, including investments in infrastructure that is environmental friendly. The redevelopment of the existing tourism property to new facilities with aesthetic elegance and ecological specifications is also in the program.

 

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