ITA won Alitalia’s iconic brand for €90M

Alitalia has been run by state-appointed administrators since 2017 to avoid being liquidated.

The airline founded in 1946 passed through a dizzying succession of restructurings and changes of ownership.

ITA won Alitalia’s iconic brand for €90 million, nearly one third of what Alitalia was hoping for, the carrier said late on Friday.

The launch of a nimbler carrier leaves a question mark over the future of more than 7,000 Alitalia workers who will be put under a temporary lay-off scheme paid for by the government until at least the end of 2022.

(source:Reuters)