Greece bucks Europe’s short-term rental supply growth trend

Greece recorded an average of 160,615 available listings during the summer season, down 2.1% from the corresponding period in 2025. This trend contrasts with the broader European market, where supply increased by 1.7% to 4.19 million properties.

According to AirDNA data, Greece ranks as the seventh-largest market among the European countries covered by the analysis. France ranks first, with approximately 1.097 million listings, followed by Italy with 579,060, the United Kingdom with 413,164, Spain with 393,532, and Germany with 367,242.

Croatia ranks immediately ahead of Greece, with 177,348 listings, while Portugal follows with 123,557, Poland with 89,982, and Denmark with 79,928.

The decline in supply in Greece forms part of a broader trend also observed in other major tourism markets in Southern Europe. Spain recorded a 10.7% decline, while Croatia saw supply fall by 2.9%.

By contrast, supply increased by 3.2% in France, 3.8% in Italy, 3.5% in the United Kingdom, 2.7% in Germany, and 3.9% in Portugal.

Higher rates of growth were recorded in smaller markets. Finland posted an 11.2% increase, Albania 9.4%, Sweden 8.4%, Norway 8%, and Poland 7.9%.

European Demand Declines

The European market ended the summer with lower demand but higher average prices.

According to AirDNA, nights booked across Europe declined by 2% to 174.9 million, from 178.5 million during the corresponding period in 2025. Average occupancy stood at 66.9%, compared with 68.3% a year earlier.

The average daily rate (ADR), however, increased by 7.8% to €157.16, from €145.84, while revenue per available rental night (RevPAR) rose by 5.5% to €105.19.

The same pattern was observed in August. European supply increased by 1.5% to 4.25 million properties, while demand declined by 3.1% to 66.4 million nights.

Occupancy fell to 70.4%, from 72.5% in August 2025. By contrast, ADR increased by 7.5% to €160.10, while RevPAR rose by 4.3% to €112.74.

Average Daily Rate in Greece Exceeds €200

In Greece, July data point to higher prices compared with the European average.

Available listings stood at approximately 162,000 in July, down 2% year-on-year, while demand increased by 1.9%.

The average daily rate stood at €200.35, representing a 12.8% increase compared with a year earlier, while RevPAR rose by 14.3% to €142.80.

During the same month, the average daily rate across Europe stood at €159.20, while RevPAR was €110.10. Greece’s average daily rate was therefore approximately 26% higher than the European average, while RevPAR was approximately 30% higher.

A similar trend was recorded in June, when Greece’s average daily rate increased by 12.2% to €178.80, despite a 2.5% decline in supply.

Diverging Trends Across Major Markets

France remains Europe’s largest short-term rental market, with more than one million available listings and a 3.2% increase in supply. In Italy, the second-largest market, supply increased by 3.8%, while demand in July was up by 4.2%.

The picture was different in Spain, where supply declined by 10.7% during the summer. Demand in the country also fell by 11.8% in July. In Croatia, which ranks immediately ahead of Greece in terms of market size with 177,348 available listings, supply declined by 2.9%. In Portugal, by contrast, available listings increased by 3.9% to 123,557.