Key market players shaping major hotel deals in 2025

Activity in the Greek hotel market remained robust through the final quarter of last year, with a series of transactions underscoring the country’s continued appeal to both domestic and international investors.

Investment activity focused predominantly on high-quality four- and five-star hotel assets, across both urban centers and established tourist destinations. Transactions included outright acquisitions as well as strategic portfolio restructurings. Notably, the period saw the entry of new international investors and a growing emphasis on the repositioning of existing assets through capital upgrades and rebranding initiatives.

Against this backdrop, in January 2026, Cretan Investment Group (CIG), led by Marita Karatzi, completed the acquisition of the four-star Hilton Garden Inn Athens Syngrou Avenue (129 rooms) for approximately €45 million. The transaction was structured as a sale-and-leaseback, with operations and management remaining unchanged, and marked CIG’s first investment outside Crete and beyond its core resort portfolio.

In the same month, Bain Capital sold the Cora Resort & Spa (181 rooms) in Afitos, Halkidiki, to Fattal Hotel Group. The asset had recently been upgraded to five-star status following a €24 million investment and is expected to be relaunched under the Meravia Hotel by Leonardo Limited Edition brand. The transaction value was not disclosed.

In December 2025, Brookfield Asset Management and Domes Resorts announced the formation of a joint venture, pursuant to which Brookfield will acquire a majority stake in the five-star Domes Zeen Chania (105 rooms) in Crete.

The beachfront resort, part of Marriott’s Luxury Collection, opened in 2020 and has received multiple international accolades, including World’s Leading Leisure Resort 2025 at the World Travel Awards. Planned capital expenditures for the expansion and enhancement of the property are expected to exceed €40 million. The transaction also marks Brookfield’s first entry into the Greek hospitality market.

Meanwhile, Prodea Investments completed a strategic restructuring of its hotel portfolio by acquiring the remaining 30% stake in MHV Bluekey One S.A., thereby securing full ownership of the Porto Paros Resort on the island of Paros. This move formed part of a broader portfolio reorganization, which included asset disposals totaling €676 million to VYP Group Ltd (Yoda Plc group).

In November 2025, the five-star Sitia Beach City Resort & Spa (161 rooms) in Crete, owned by Hines since 2020, was sold through a structured sale process. Details regarding the buyer and transaction value were not disclosed. The asset had been acquired by the U.S. fund in 2020, alongside two additional hotels—the five-star Apollonia Beach Resort & Spa and the four-star Santa Marina Beach Resort in Ammoudara, Heraklion—from Cyan Group of Hotels.

During the same period, Zetland Capital Partners LLP completed the sale of the five-star Lindian Village Beach Resort Rhodes (188 rooms) to Domes Resorts, having acquired the property in 2022 for approximately €27 million.