By signing the franchise agreement between Primestar Hospitality GmbH and Hilton, the successful cooperation between the companies is continued.
Primestar Group already operates 5 Hampton by Hilton hotels in Germany.
Primestar Group currently operates 14 franchise hotels in major German cities. The existing franchise portfolio currently comprises 3,334 rooms in German A-destinations. Over the long term, Primestar Group is planning to increase its franchise segment to at least 20 hotels with institutional partners.
With Primestar Operator GmbH, the Group launched its own brand June SiX in the city boutique hotel segment with the plan to expand the June SiX portfolio to up to 20 properties including June Stay, a long-stay concept, and workspace network WorX. For its own brand, the Group is focusing on growth via the acquisition of existing hotels, leases, or operators.
