Athens Riviera: big investments drive change in the luxury property market

According to Premier Realty, ongoing investments are strengthening demand from both Greek and high-net-worth international buyers, who are seeking modern residences with an emphasis on sustainability, technology, and quality of life.

The Ellinikon at the Centre of Developments

A decisive role in the transformation of the area is played by the development of The Ellinikon, the largest urban regeneration project currently underway in Europe.

The investment, which spans approximately 6,200 stremmata (around 6.2 million square metres), includes residential units, commercial spaces, hospitality infrastructure, green areas, and leisure facilities. Particular interest is also focused on the Riviera Tower, the first beachfront residential skyscraper in Greece. As noted by Premier Realty CEO Korina Saia, the market is increasingly shifting toward properties that combine prime location, bioclimatic design, and high construction standards.

New Projects Upgrade the Coastal Front

Significant contributions to the upgrading of the Athens Riviera also come from interventions along the coastal front, aimed at improving connectivity and accessibility.

These include the creation of an integrated network of pedestrian and cycling paths that will connect a large section of the coastline, enhancing public space and residents’ quality of life. At the same time, the redevelopment of the Faliron Bay area, including the undergrounding of part of Poseidonos Avenue and the creation of a metropolitan park, is expected to reconnect the city with the sea and increase property values in the wider area.

Technology at the Core of New Residences

According to Premier Realty, technology has now become a key selection criterion for high-end property buyers. New developments incorporate smart building management systems, Internet of Things (IoT) applications, high-efficiency energy solutions, and advanced security systems, aiming to reduce energy consumption and enhance the living experience.

As Korina Saia notes, technological infrastructure is becoming an increasingly important factor in preserving property value, particularly in the luxury housing market.

Digitalisation of Property Transactions

Alongside investment activity, the real estate market is also benefiting from the digital transformation of property transfer procedures. The implementation of the Digital Transfer File and the myPROPERTY platform has significantly reduced transaction processing times, while the completion of land registry mapping and the further use of digital tools are expected to further enhance the security and speed of property transactions.

Marinas and Tourism Infrastructure Boost the Market

Upgrades to marinas in Alimos, Glyfada, and Vouliagmeni, combined with new investments in leisure and sports tourism, are increasing the attractiveness of the coastal zone for high-net-worth investors. According to Premier Realty, these infrastructure projects complement residential developments, creating an integrated environment that combines housing, tourism, and high-quality services.

Positive Outlook for the Market

The Athens Riviera continues to attract strong investment interest, as it combines large-scale redevelopment projects, improved infrastructure, modern residences, and strong international visibility. Premier Realty notes that the completion of ongoing projects is expected to positively influence demand and property values in the coming years, maintaining the Athens Riviera among the most important luxury residential markets in the Mediterranean.

However, despite the positive outlook, the future trajectory of the market will also depend on factors such as global economic conditions, financing costs, the supply of new housing, and the sustainability of foreign investment demand.