Premia launches Premia Hotel Invest to grow hospitality portfolio

As stated by Premia Properties CEO Kostas Markazos during yesterday’s (27 May) General Assembly, the company has established a new subsidiary, Premia Hotel Invest, which will serve as the primary investment vehicle for the expansion of its hotel portfolio.

The new company will be led by Natalia Strafti, a seasoned executive in hospitality investments and former CEO of Grivalia Hospitality, who has extensive experience in the development and management of large-scale, high-end tourism projects.

The launch of Premia Hotel Invest underscores Premia’s strategic ambition to significantly expand its footprint in the Greek tourism sector. The company aims to build a hospitality portfolio valued at more than €250–300 million by the end of the decade, leveraging the strong momentum of the tourism industry and the growing demand for high-quality, professionally managed accommodation assets.

Premia’s strategy focuses on the development of hotels in high-demand tourist destinations, as well as in cities experiencing growth in urban tourism and short-stay travel. At the same time, the company is evaluating acquisition opportunities involving existing hospitality assets that can be upgraded and repositioned through modernization investments, thereby enhancing their commercial value.

To support the execution of this strategy, Premia is already engaged in discussions regarding partnerships and agreements in some of Greece’s most popular tourist destinations, while also seeking strategic partners capable of strengthening its investment presence in the hospitality sector. Management has also left open the possibility of attracting additional investors into this business segment in the future, given that the hotel industry is viewed as a key driver of long-term growth.

In parallel with tourism, Premia continues to place strong emphasis on the student housing sector, where it already holds a leading position in the Greek market. The company is developing an extensive network of modern student residences aimed at addressing the substantial shortage of organized student accommodation across the country.

The investment plan provides for the development of approximately 20 student housing properties throughout Greece, with a total capacity of around 2,000 rooms. Premia already has 10 buildings either operational or under development and is planning additional investments in major university cities, including Athens, Thessaloniki, Patras, Volos, and other regions with a significant student population.

According to the company, the student housing sector presents particularly strong growth prospects, as demand for high-quality and secure accommodation solutions continues to rise while existing supply remains limited. Premia is investing in modern residential complexes featuring premium specifications, communal spaces, and services tailored to the evolving needs of students and their families.

The company also expects to generate significant added value from its Renti property, where a €10 million investment program is currently underway. During the year, basketball courts will be constructed on-site, while the Giannis Antetokounmpo Foundation museum is also expected to relocate there.

At the same time, the tenant mix has already been revised, and the transformation of the property from a traditional shopping center into a combined entertainment and sports destination is in progress. Village Cinemas remains a key tenant; however, part of the cinema complex will also be repurposed for broader entertainment uses.

Premia’s portfolio currently comprises 74 properties, with a total investment value of approximately €706.5 million. Hotels represent 35% of the portfolio, warehouses 22%, office properties 14%, retail big boxes 4%, serviced apartments and student residences 10%, while wineries account for approximately 4%.

The company also holds a 16.25% stake in the Skyline project valued at €21.3 million, a 32% stake in the Village Cinemas Renti-to-Go2 complex valued at €3.0 million, a 50% stake in Navarino Vineyards valued at €3.8 million in partnership with TEMES, and a 40% stake in the Karella complex valued at €3.1 million through a joint venture with Dimand Group.