Attica unveils plans to expand retail footprint by 7,500sqm

During a special event, the management teams of attica and IDEAL Holdings presented their vision for the company’s next phase of growth, with the objective of further strengthening attica’s position as Greece’s leading premium retail destination and expanding its presence across new product categories and retail concepts.

At the core of the strategy is the “Elevation Project,” under which the company plans to invest approximately €7 million annually between 2026 and 2030, representing a total investment of approximately €35 million. The program includes the refurbishment of existing stores, expansion of the brand portfolio, development of premium services such as personal shopping and VIP customer lounges, and the enhancement of the overall customer experience across both physical and digital channels.

It is noted that investments totaling €21 million have already been implemented under the program during the past three years.

City Link Luxury Project

Particular emphasis is being placed on the City Link Luxury Project, which involves the transformation of the first floor of the landmark City Link building in central Athens, encompassing approximately 2,700 sq.m., into a luxury retail destination hosting leading international fashion houses. The investment forms part of attica’s broader strategy to strengthen its position in the luxury retail segment and further elevate the customer experience.

New Stores and 7,500 sq.m. Expansion

The growth plan envisages the expansion of the company’s retail footprint by approximately 7,500 sq.m. through a series of new investments. Specifically, attica plans to open between four and six new monobrand stores by 2030, while simultaneously introducing the new attica Beauty Stores concept, comprising four to six specialized beauty stores in high-traffic locations.

In addition, the company is evaluating opportunities for the development of new department stores in major commercial destinations beyond 2030.

Digital Transformation

The company also plans to invest approximately €2 million annually in digital and technological modernization, focusing on the enhancement of CRM and loyalty systems, as well as checkout and digital infrastructure.

The attica e-shop, already the largest online destination for selective beauty products in Greece, offering more than 60,000 product references, is expected to serve as a key growth driver in the coming years.

Targeting Market Share Growth

Attica currently holds an estimated 11% share of Greece’s premium retail market, which is valued at approximately €1.5 billion. By 2030, management aims to increase this share to between 15% and 16%, within a market projected to approach €2 billion in value.

The strategy is underpinned by the continued development of Greece’s luxury retail ecosystem, leveraging the strength of the tourism sector, growing demand for premium products, and the increasing presence of international brands in the Greek market.

Strong Performance

Attica Department Stores currently operates four department stores in Athens and Thessaloniki, four monobrand stores, two multibrand stores, and an e-commerce platform.

In 2025, more than 6.9 million customers made purchases at attica stores, while the company’s e-shop recorded over 11.4 million visits. Attica manages approximately 69,000 sq.m. of retail space, employs more than 2,200 people, and collaborates with more than 330 suppliers in Greece and abroad.

Management believes that the new investment program will create the conditions for accelerated growth, enhanced profitability, and further value creation for shareholders, within a market that is expected to offer significant expansion opportunities in the years ahead.