Moderator
Konstantinos Markogiannakis — Director, Commercial Advisory, Colliers Greece & Cyprus

Ana Cristina Beatriz — CEO, ABC Sustainable Luxury Hospitality
Nikolaos Kostikas — Partner, Watson Farley & Williams
Anna Machaira — Associate Director, HVS Hellas
Stathis Tryfonopoulos — CEO, Diarchon ARCH

The Battle for the New Era of Tourism Will Not Be Won in the Guest Room, but in How Visitors Feel When They Leave. The global hospitality industry is facing one of the most profound transformations in its history. For decades, a hotel’s success was measured by the number of rooms, the size of its swimming pool, the luxury of its facilities, or the level of its daily rates. Today, however, competitive advantage is increasingly defined by experience, authenticity, personalization, and the emotional connection guests develop with a destination. The focus is shifting from physical assets to memorable experiences and long-term customer engagement.