Prosperty launches real-time data service for property investors

According to the company, the new service is already available through the platform iauction.gr, providing access to data that, until now, were either difficult to obtain or accessible only to a limited number of market professionals.

The company states that the goal of Property Invest is to enable investors to clearly assess whether a property represents an attractive investment opportunity, based on real-time data and detailed performance scenarios.

Key features of the service include the comparison of the starting price with the estimated market value via an Automated Valuation Model (AVM), the analysis of four investment scenarios — such as Buy & Flip, Buy–Rent–Sell, long-term rental, and short-term rental — as well as the calculation of the total cost of acquisition, renovation, and financing.

Special emphasis is also placed on real-time updates for closing prices, a feature that, as highlighted, is being offered for the first time in the Greek market.

Recognizing the growing need for reliable data in the real estate sector, Prosperty plans to further expand the service, aiming to collect information from a wide range of sources, including private listings, real estate agencies, and institutional portfolios.

According to the company, this initiative represents the first step in a broader strategy to create the largest property analysis and search platform in Greece, at a time when the real estate market is increasingly shifting toward data-driven decision-making.