According to the bank, ten months after the legal merger of the two financial institutions, the launch of CrediaBank represents a significant new chapter—marking the beginning of a New Bank that stands by its customers: flexible, reliable, dynamic, stable, and above all, accessible and human-centric.
This milestone signals a historic transformation, not only in branding but in the bank’s overall direction. The new name and visual identity reflect CrediaBank’s core values and its strong ties with people—customers, employees, and partners. Trust, commitment, reliability, and a people-first approach are the foundational elements shaping the identity of CrediaBank.
A Transition Journey Toward Integration and Customer-Centric Service
The name change is the first step in a broader transition journey. The next major milestone will be the operational integration of the two institutions, expected to be completed by the end of the year. This will provide customers with a seamless and enhanced service experience.
In parallel, the physical branch experience is being completely reimagined. A new service model focused on customer needs will be introduced in the fall, redefining the way banking is delivered.
Strong Financial Performance and Continued Momentum
During the bank’s Annual General Meeting, management presented impressive performance results for 2024 and the first quarter of 2025. These include consistent growth in profitability and a reinforced capital base.
In 2024, the bank achieved:
- €6.1 billion in deposits
- €952 million in net loan growth
- A 96% increase in recurring operating income
- In Q1 2025, recurring operating profits grew by 132%, supported by strong liquidity and signs of healthy, sustainable growth.
- A significant milestone was also the bank’s first simultaneous international bond issuance (AT1 and Tier 2) in June, which attracted over €1.2 billion in offers from leading international investors.
At the same time, the bank has advanced in key areas:
- Human resources management
- Corporate governance practices
- Inclusive product offerings
- Digital and in-person service channels
- Social responsibility initiatives
- Commitment to sustainable development
2025 Strategic Priorities: Growth, Service, and Innovation
Having proven its reliability and momentum, CrediaBank moves forward with focus and dedication to achieving its 2025 strategic objectives, with a strong emphasis on customer service excellence, both digitally and in person.
Key priorities include:
- Completion of the operational integration, including the unification of all IT systems
- Restructuring efforts to optimize costs
- Upgrading and gradual renovation of branch locations
- Enhancing digital capabilities with new features
- Leveraging automation and technology to improve response times
- Developing innovative and competitive products across all service lines, supporting the real economy and addressing the needs of individuals and businesses
The bank’s new identity is a major milestone in executing its business plan following the merger and capital increase.
With a solid market position, CrediaBank is advancing with confidence, bringing its vision of a New Bank focused on the customer closer to reality.
CEO Statement: A Bank That Supports the Modern Economy with a Human Face
During the presentation of the new brand identity at the Annual General Meeting, CEO Eleni Vrettou stated:
“2024 was a landmark year in our bank’s transformation journey, with the completion of the merger, restructuring, and recapitalization. The announcement of our new brand name today marks a pivotal moment in our complete repositioning—as a new, alternative banking proposition. This new identity signals our intent to reintroduce ourselves to the market as a forward-thinking financial institution with a clear vision, modern tools, and above all, a people-first philosophy.
The early results of 2025 already confirm the market’s positive response to our strategy. We remain committed to investing in systems, branches, people, and infrastructure to deliver real solutions to our customers—swiftly and flexibly. CrediaBank is the banking partner that supports the modern economy with a human face. That is our mission—and we fulfill it daily with steady steps, building a bank that stands by those who create, grow, and invest in the future. A bank that dares, listens, and advances—together with people, businesses, and society."
