Positive trend, yet consistently lagging behind Madrid, Rome, and Barcelona.

It is transforming Sazan Island, located at the entrance of the Gulf of Vlora, into an ultra-luxury resort destination.

The number of available beds had already exceeded 1 million by April.

HVS: 2024 European Hotel Investment Market Review

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In 2024, hotel revenues increased by 8.8% compared to the previous year.

Steady performance throughout the year in Europe.