The investment marks the first step of a strategic commercial partnership aimed at offering innovative products and services to the domestic real estate market.
By combining their capabilities and expertise, Eurobank and Prosperty aim to provide their clients with pioneering services and comprehensive solutions in the real estate market at a time when housing issues are a social priority.
The Bank has already begun actively promoting 800 of its properties via Prosperty’s main platform (theprosperty.com), a significant portion of which meets the criteria of the “My Home II” program. The platform also currently hosts an additional 500 properties that meet the program's criteria, managed and made available by the company itself. By the end of the year, it is estimated that the total number of the Bank's properties on the Prosperty platform will increase to at least 2,000.
Having developed the SmartMatch by Prosperty application, the company can now match property inquiries with the entire available market (approximately 60,000 properties), sending them daily to the inboxes of potential buyers as well as through messaging.
With new capital raised from its share capital increase, Prosperty will further invest in the development of its technological platforms, offering advanced solutions and services for the daily and demanding management of properties. The goal is for Prosperty to become a reference point in the real estate market (Real Estate Marketplace) for both professionals and private individuals. At the same time, through its SaaS platform, the company will pursue expansion into new international markets, strengthening its global presence as a technology provider of Asset & Property Management & Commercialization solutions, solidifying its position as a leader in the PropTech sector in the broader geographical area where Eurobank operates as a regional banking group.
In this context, Mr. Iakovos Giannaklis, Deputy CEO and Head of Retail & Digital Banking at Eurobank, stated:
"Our investment in Prosperty is a strategic move that aligns with Eurobank’s ongoing commitment to the digital transformation of the banking sector. With Prosperty’s services, our customers will have the ability to search for or promote properties, receiving full legal, technical, and notarial support. For the first time, they will have access to valuable data and analytics for the local real estate market – both historically and in real-time. This partnership offers Eurobank customers a comprehensive ‘one-stop-shop’ solution, ensuring their complete support throughout every stage of the property acquisition process, from searching and financing to insurance."
Mr. Antonis Markopoulos, CEO and Founding Partner of Prosperty, commented:
“The collaboration with Eurobank marks a significant milestone for Prosperty and is a practical recognition of our effort to redefine the way the real estate market operates by leveraging technology and data. The trust of a bank of Eurobank’s size and prestige further strengthens our mission to offer innovative, high-quality digital solutions aimed at enhancing transparency, efficiency, and accessibility in the real estate market. This investment allows us to accelerate our pace of innovation, strengthen our technological infrastructure, and expand our operations internationally, with a firm focus on providing tangible value to our partners and customers.”
Eurobank’s goal is to leverage Prosperty’s technological solutions and innovative infrastructures to enhance its digital services in the domestic real estate market, offering advanced property search, matchmaking, and financing functions, ensuring that its customers are able to acquire their desired properties more efficiently and quickly.
At the same time, through its collaboration with Prosperty and other strategic partners in the real estate sector, the Bank is reinforcing its efforts to accelerate the integration, legalization, and promotion of its owned properties, bringing additional available options to the market faster. This will help meet the housing needs of Greek households and reduce the current supply shortage in the real estate market.
