The sector is set to contribute €39.2 billion to the Greek economy by the end of 2023, only 4% behind the 2019 pre-pandemic high of €40.8 billion. WTTC is also forecasting that the sector will create more than 17,000 jobs this year, reaching the 2019 peak of 820,000 employed by Travel & Tourism.
The sector is set to contribute €39.2 billion to the Greek economy by the end of 2023, only 4% behind the 2019 pre-pandemic high of €40.8 billion. WTTC is also forecasting that the sector will create more than 17,000 jobs this year, reaching the 2019 peak of 820,000 employed by Travel & Tourism.
Last year, the Travel & Tourism sector’s GDP contribution grew by nearly two fifths (38.2%) to reach nearly €38 billion, representing 18.5% of the Greek economy.
The sector also created 5,000 more jobs, compared to the previous year, to reach almost 800,000 jobs nationally. According to the report, the sector has now recovered 82%% of the jobs lost during the pandemic.
Last year also saw the return of international travellers heading to Greece, with the UK (14%), Germany (14%), and Bulgaria (10%) leading as source markets for international arrivals in Greece.
According to the data, in 2022, international visitor spend contributed €19.1 billion to the national economy, representing a year-on-year growth of more than 56%.
The global tourism body is forecasting that the sector will grow its GDP contribution to €57.2 billion by 2033, representing nearly a quarter (23.6%) of the Greek economy.
Over the next decade, Travel & Tourism could employ more than 1,02 million people across the country, with one in four jobs supported by the sector.
