Handwritten collection debuts with new unit in Heraklion, Crete
Handwritten collection debuts with new unit in Heraklion, Crete
  Investments  |  Economy  |  Tourism  |  Hotels  |  Crete

Handwritten collection debuts with new unit in Heraklion, Crete

The hotel will operate under the management of Trésor Hospitality, within the framework of a franchise agreement with the Accor Group.
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RE+D magazine
20.05.2025

Handwritten Collection makes its debut in the Greek market with the launch of a new hotel in Heraklion, Crete.

Accor’s Handwritten Collection is making its debut in Greece with the opening of Rocca a Mare Heraklion – Handwritten Collection, a seaside resort set to be operated by Trésor Hospitality under a franchise agreement with Accor.

Ideally located just a 15-minute walk from the center of Heraklion and the iconic Lions’ Square, the resort offers guests immediate access to the city's most prominent landmarks. With Knossos Palace, Heraklion Airport, and the port all within a six-kilometer radius, Rocca a Mare is poised to become a premier choice for travelers seeking comfort and convenience at the heart of Crete.

Launched in 2023, Handwritten Collection brings together hotels with distinctive personalities and the charm of an elegant, welcoming home—each reflecting the unique character of its host. With over 25 properties in key destinations such as Paris, Kraków, San Francisco, Sydney, and Singapore, the brand’s entrance into the Greek market marks another step in its global expansion.

The Rocca a Mare Heraklion offers 36 stylish rooms, a bright and flexible conference center accommodating up to 50 attendees, and a fully equipped gym designed to elevate the guest wellness experience. The highlight of the property is a stunning rooftop pool with sun loungers and a cocktail bar, providing an idyllic spot to relax while enjoying sweeping sea views.

Guests can also unwind in the elegant lounge bar or indulge in Mediterranean cuisine at the hotel’s cozy restaurant, which showcases Cretan ingredients and culinary traditions, delivering an authentic local dining experience in a serene and inviting setting.

The hotel is deeply inspired by the mystery and richness of the Minoan civilization—a theme that subtly permeates the guest journey. From the welcome drink to the signature cocktail, from postcards to decorative elements, each touchpoint is designed to connect visitors with one of the most significant cultures in history.

Rocca a Mare offers a warm, stylish, and personal hospitality experience—hallmarks of the Handwritten Collection. The brand has generated significant interest from hotel owners and developers, fueling its expansion across Europe. Greece joins a growing pipeline of over 10 new openings planned in the region in the coming months, including upcoming entries into Switzerland, Albania, and Hungary, and further strengthening its presence in the Netherlands with four new properties in Amsterdam, Rotterdam, and Maastricht. Handwritten Collection is also expanding in France, with new openings in Corsica, Brittany, and the Basque Country.

Frank Reul, VP Development Accor Premium, Midscale & Economy – Eastern Europe, Italy & Greece, commented:
“With its rich history, vibrant culture, and breathtaking landscapes, Greece continues to captivate travelers from around the world. The launch of Handwritten Collection in Heraklion demonstrates our commitment to expanding in this dynamic and inspiring market. Handwritten Collection celebrates the individuality of each hotel and its host, while offering the benefits of a globally recognized brand—expertise, reach, and innovation.”

Panagiotis Pantazopoulos, Founder & CEO of Trésor Hospitality, added:
“The opening of Rocca a Mare Heraklion as part of Accor’s Handwritten Collection marks a milestone for both Trésor Hospitality and the city of Heraklion. We are proud to bring our hospitality expertise to such a vibrant destination, perfectly aligned with the refined charm and philosophy of the Handwritten Collection. Our goal is to offer an exceptional hospitality experience and establish Rocca a Mare as a year-round destination for discerning travelers.”

The property is part of ALL – Accor Live Limitless, Accor’s award-winning loyalty program, which offers guests exclusive access to a wide range of benefits, services, and experiences.