Together, the joint venture is aiming to invest €200 million in acquiring, developing, and managing properties across Italy and other key cities in Southern Europe, with a target of managing over 5,000 beds.
The partnership combines Invel’s extensive expertise in real estate investment and asset management with YellowSquare’s innovative approach to community-driven hospitality. Invel boasts a proven track record in the hospitality sector, managing around 2,000 keys in the Mediterranean region through its vertically integrated operating platform specialising in upscale hospitality and premium residential projects.
YellowSquare, with over 20 years of operational experience, has established itself as a leader in blending accommodation with cultural engagement. Its unique model focuses on creating spaces that foster community and connection, making it particularly appealing to young and international travellers. This expertise will be instrumental in developing a network of hybrid hotels (“squares”) that offer authentic, immersive experiences across premier tourist destinations.
This agreement includes the creation of a new investment vehicle, 100%-owned by Invel, that will acquire and develop new assets in Italy, Spain, Greece and Portugal, transforming them into new YellowSquare-managed facilities. Additionally, Invel will subscribe a capital increase in YellowSquare, becoming a key shareholder in the company. The transaction is expected to close by the end of the first quarter of 2025.
YellowSquare closed FY 2023 with over 100,000 guests and €14.4 million in total revenues, with a 37% year-on-year increase. This performance highlights the brand’s sustained growth and the trust it has earned from both domestic and international guests.
