According to the company, there is an increasing shift not only towards luxury and high-end properties but also towards more affordable, smaller holiday homes, as demand for such units rises in selected projects.
As George Gavriilidis, CEO of Elxis, notes, “Since the end of 2025, we have observed growing demand for smaller holiday homes, either as a more accessible option or for investment purposes.” Specifically, the company reports interest in newly built residences of 60–70 sq.m. with two bedrooms, as well as smaller units of 35–45 sq.m. with one bedroom, primarily intended for short-term rental and investment use.
This trend is confirmed by the strong response to the Sunny Days 5 development in Asomatos, Crete (Rethymno), which Elxis is marketing. With prices starting at €140,000 for a 37 sq.m. unit, the project secured buyers for 4 of the 19 available homes within just two weeks, despite being outside the peak demand period. Moreover, over 100 inquiries were recorded in the first week of January, indicating growing interest in smaller units.
Increase in premium properties
At the same time, Elxis highlights that demand for luxury properties is also strengthening. “In 2025, one in four properties sold at prices exceeding €600,000, a proportion three times higher than in previous years,” emphasizes Gavriilidis, reflecting the presence of a significant buyer segment seeking higher-quality construction. According to the company’s data, the average sale price of newly built holiday homes in 2025 reached €450,000, representing a 37.3% increase compared to 2024. This growth is attributed to buyers’ increased willingness to invest in higher-standard properties. Furthermore, buyers from countries such as the Netherlands, Belgium, Germany, and the United States opted for properties 32%–43% more expensive than in 2024.
Emerging destinations in focus
Another trend expected to gain prominence in 2026 is rising interest in areas such as Kalamata and Thessaloniki. The latter is emerging as an alternative destination for high-end residences due to more affordable prices compared with Attica. Meanwhile, strong demand for Crete and the Ionian Islands, particularly Corfu, is expected to continue.
Regarding buyer origin, Germans and French nationals stand out as purchasers primarily seeking owner-occupation in Greece, while the Dutch and Israelis are mostly motivated by investment opportunities, leveraging short-term rental potential and resale prospects.
