The show itself took place as part of Pitti Uomo 104, the latest edition of the Florentine menswear fair, which takes place each January and June.
Attendees were transported to the recently inaugurated Fendi Factory, just outside the city in the Tuscan countryside.
Craft was also central to the collaboration with Kuma, who created versions of Fendi’s ‘Peekaboo’ bag, ‘Baguette Soft Trunk’ and ‘Flow’ sneakers. The various pieces reflect Kuma’s deep-rooted relationship with Japanese tradition and use of natural materials, a philosophy that has informed much of his work.
‘I've always thought of Kengo Kuma as a master of naturalist architecture. He was one of the first to understand the importance of building nature into architecture both inside and out,’ explains Silvia Venturini Fendi of uniting with Kuma on the project, which is titled ’Fendi Kengo Kuma’.
Fendi calls it a ‘new artistic dialogue between Italy and Japan’, suggesting a possible further chapter.
