The country’s stable economic outlook has transformed investor caution into confidence, resulting in a significant increase in cross-border capital reshaping the real estate landscape. With Poland positioned as a strategic logistics and residential hub in Central Europe, property firms are moving quickly to secure high-profile land plots ahead of peak demand.
“2025 is shaping up to be a significantly more active year for transactions than last year, with the highest activity expected in the second half,” said Emil Domeracki, Partner and Board Member at Walter Herz, in a recent report published by the real estate consultancy.
According to the report, funds are selectively targeting land intended for developments in the Private Rented Sector (PRS), logistics, and mixed-use projects in key regional cities in Poland. Residential plots have seen a strong rise in interest, especially in urbanizing areas with redevelopment potential.
Walter Herz recently secured over €11.5 million from private investors for such projects, leveraging its holdings in Warsaw, Poznań, and the Tri-City area to align with both domestic and international demand.
While persistent issues remain—such as zoning delays and an outdated permitting framework—there is optimism that regulatory reforms promoted by the government, including digitization of housing loan registries and possible simplification of environmental requirements, will accelerate transaction processes. “To ensure transparency and boost faster development, simple and digitized procedures are essential,” the report states.
What has not been widely discussed but could shift the balance for institutional players is the growing trend of land acquisition by companies in Poland. Firms are increasingly buying land not only for immediate development but also for long-term strategic positioning, especially around planned infrastructure hubs such as new rail corridors and energy transition zones. This move anticipates both urban growth and government infrastructure investments—key signals for savvy investors.
Neighboring funds from Germany, the Czech Republic, and the Baltic countries continue to lead transactions, but the sharp rise in interest from Turkish and Mediterranean investors is creating new momentum.
