Real estate push lifts Rolex’s earnings in Britain
Real estate push lifts Rolex’s earnings in Britain

Real estate push lifts Rolex’s earnings in Britain

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RE+D magazine
02.10.2025

The profits of the UK arm of luxury watch brand Rolex rose toward the £100 million mark in the past financial year, driven by the company’s acquisition of three investment properties.

The London-based UK arm of Rolex reported pre-tax profits of £96.2 million for 2024, according to newly filed accounts with Companies House.

This marks a significant increase from the £65.8 million recorded in the previous 12-month period. The results also show that the company’s turnover rose from £685.2 million to £701.5 million over the same timeframe. The latest uptick means Rolex has now achieved 18 consecutive years of sales growth in the UK.

The results follow an August report by City AM revealing that the Europe, Middle East, and Africa division of Swiss luxury watchmaker Richard Mille, headquartered in London, surpassed a key milestone as its growth trajectory continues. The division posted turnover of CHF 404.4 million (£371.2 million) for 2024, compared to £378.7 million in 2023.