Electric car manufacturer NIO has opened its flagship location in Europe, occupying a seven-storey building on Amsterdam’s Keizersgracht originally built in the late 19th century.
The new NIO House Amsterdam renovates the building with an interior design by MVRDV, which combines design elements reflective of NIO’s brand with a respectful treatment of the historic building.
Now offering a wide variety of spaces for relaxing, working, events, and exhibitions, the building’s floors form a color gradient inspired by NIO’s “blue sky coming” slogan, from earthy colors on the lower floors to an airy blue that fills the building’s modernist rooftop pavilion.
The building has a storied history: designed by Jan van Looy when it was built in 1891 for the New York Life Insurance Company it was among the tallest private buildings in Amsterdam.
For the majority of the 20th century, it was home to the Metz & Co department store and in 1933 was extended by a steel and glass rooftop pavilion designed by Gerrit Rietveld, arguably the most important Dutch architect of the modernist movement.
(source:dezeen)
