Titan Cement International SA rebrands as Titan SA
Titan Cement International SA rebrands as Titan SA
  Listed  |  Economy  |  Greece

Titan Cement International SA rebrands as Titan SA

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RE+D magazine
26.06.2025

Titan Cement International S.A. (TCI), the parent company of the TITAN Group, has been renamed Titan S.A. following approval by the Extraordinary General Meeting of Shareholders, marking the beginning of a new chapter in the Group’s 123-year history.

The stock ticker symbol “TITC” remains unchanged on both Euronext and the Athens Stock Exchange.

According to an official statement, the simplified brand name reflects a unified, modern, and forward-looking identity aligned with the Group’s international footprint, purpose, and strategic priorities. It represents TITAN’s transformation into a contemporary industrial organization and a provider of sustainable building materials and solutions, while staying true to its legacy, values, and strong brand recognition across the markets in which it operates.

The company’s logo and its renewed brand message — “Together we build a better world” — updated in 2024, continue to reflect TITAN’s commitment to innovation, growth, and long-term value creation. They reaffirm the Group’s dedication to sustainability and its transition to more innovative processes, products, and solutions.

As part of this transition, TITAN has adopted a new domain name — www.titanmaterials.com — highlighting its strategic focus on high-performance materials that shape a sustainable future.

“Our refreshed brand identity reflects our evolution into a multidimensionally diversified provider of building materials and infrastructure solutions, with a continued commitment to sustainable growth and innovation,” said Marcel Cobuz, Chairman of TITAN’s Executive Committee. “Our new name and digital presence better express our capabilities and ambitions as we help shape the future of construction materials in our markets.”

Guided by Purpose and Core Values

Driven by its purpose to “make the world around us safe, sustainable, and enjoyable,” TITAN is accelerating its progress and actively contributing to a more innovative and sustainable industry.

The company’s efforts are grounded in four core values that define its corporate culture:

  • We care – about our people, customers, communities, and the planet
  • We dare – to innovate, to challenge, and to lead
  • We create for the long term – building lasting value
  • We act with integrity – turning words into action
  • Sustainable Growth and Innovation Across the Value Chain

TITAN embraces the philosophy of a continuously evolving organization, investing in digital tools, customer-centric solutions, and data-driven innovation across its entire business spectrum — from cement and aggregates to ready-mix concrete and alternative cementitious materials.

As part of its strategic roadmap for growth and diversification, the Group is accelerating initiatives in key areas:

  • Investments in alternative cementitious materials
  • Expansion of core operations in cement, aggregates, and ready-mix concrete
  • Development of the TITAN Edge product family: high-performance, low-carbon solutions, digital tools, and circular economy applications
  • Expansion of the TITAN Premier services portfolio: high-value solutions in the building materials sector
  • Establishment of innovation hubs, strengthened R&D, and new business initiatives across all markets

The name change symbolizes TITAN’s ongoing journey, now guided by a refreshed vision. With its strong, recognizable identity intact, the Group reaffirms its commitment to shaping a more sustainable and innovative future for the global building materials industry.