According to research conducted by Engel & Völkers Greece, using data sourced from Ahrefs, a notable shift is being observed in buyer preferences in the Greek real estate market. The analysis highlights a growing interest in areas that offer a strong combination of quality of life, accessibility, and long-term investment potential.
The findings suggest that buyers are increasingly turning their attention to emerging urban and semi-urban locations, where competitive pricing, improved infrastructure, and lifestyle benefits coexist. This trend reflects a broader movement toward more balanced living environments that support both everyday convenience and real estate appreciation.
At the top of the list is Polichni, a suburb in western Thessaloniki, which has recorded a 16% increase in interest. It stands out for its affordable housing options and family-friendly character, making it particularly appealing to young buyers entering the market. Following closely is Heraklion, the largest city in Crete, with a 14% rise in demand. Its consistent urban growth, vibrant tourism sector, and expanding infrastructure continue to attract domestic and international interest.
Another area seeing increased attention is Tripoli, the capital of Arcadia, also showing a 14% uptick. Its strategic proximity to Athens and strong quality-of-life indicators are positioning it as an emerging destination for property acquisition. In Athens, Peristeri has gained traction (+12%), thanks to excellent metro access and competitive property prices that make it a compelling option for buyers seeking value within the capital.
In Thessaloniki, Thermi has experienced an 11% increase in interest, driven by high-spec residential developments and its appeal among families and professionals looking for a more suburban lifestyle. Similarly, in the northern suburbs of Athens, Chalandri has seen sustained demand (+11%) due to its blend of urban convenience, green spaces, and strong connectivity.
Also in Athens, Ilioupoli (+11%) continues to attract attention as a peaceful residential area with direct access to the city center via the metro. Agia Paraskevi, another northern suburb, has matched this growth, with its reputation for quality construction, organized infrastructure, and abundant greenery solidifying its appeal.
In the Peloponnese, Kalamata has emerged as a regional hotspot, showing a 10% increase in interest. As the capital of Messinia, it benefits from a dynamic mix of tourism development and rising demand in the housing market.
Finally, Palaio Faliro in southern Athens has recorded a 9% increase in demand. Its coastal location, combined with high living standards and proximity to central Athens, continues to make it an attractive choice for buyers seeking a premium urban-seaside lifestyle.
