As stated by the company, the new agreements, encompassing nearly 2,500 rooms, follow the merger of GSH with the Aspire Hotel Group and mark a significant milestone in the long-standing partnership between Wyndham and GSH. Since its establishment in 2016, this collaboration has evolved into one of the most robust partnerships within the DACH region (Germany, Austria, Switzerland).
Strategically located in prime destinations such as Stuttgart, Munich, Hanover, and Vienna, the new hotels will offer travelers convenient access to world-renowned attractions and cultural landmarks, including the imperial palaces and concert halls of Vienna, the historic old town and traditional beer gardens of Munich, the automobile museums and vibrant arts scene of Stuttgart, and the trade fairs and expansive green spaces of Hanover.
Whether for leisure, business, or participation in major events, each hotel will provide a distinctive and ideal accommodation base, reflecting the unique character and culture of its respective city.
Dimitris Manikis, President of Wyndham Hotels & Resorts for Europe, the Middle East, Eurasia, and Africa, remarked: "The DACH region is one of the most dynamic and strategically critical markets in Europe, combining influential business hubs, vibrant leisure destinations, and high volumes of international travel. By expanding our partnership with Gorgeous Smiling Hotels, we are further strengthening our presence in key cities such as Munich, Vienna, and Stuttgart, where the demand for high-quality accommodations continues to rise. This expansion not only enhances our scale and leadership in the market but also enables us to provide exceptional experiences for our guests while creating lasting value for our partners and investors."
The CEOs of Gorgeous Smiling Hotels, Heiko Grote and Andreas Erben, stated: "We are proud to have been the first to introduce the Super 8 brand to Germany, a landmark achievement that reflects the strength of our long-term partnership with Wyndham. With the addition of 25 new hotels to Wyndham’s portfolio, this expansion deepens our collaboration even further, combining our local expertise with Wyndham’s global reach to create long-term value. Together, we are building a shared vision for growth across Germany, Austria, and Switzerland."
