The food complex that already has 7 stores in Attica is proceeding with the reform of their operating model by adding new codes, creating an online store and creating 2 new stores in the province.
As part of the company's development and expansion,Thunesia Enterprises Limited acquired 70% of Bread Factory's parent company, with the second retaining the franchise rights for all stores.
The new management, under Athanasios Kolokythas, who represents the new shareholder interests, immediately promotes the creation of two more stores in Larissa and Kalamata with a time horizon of completion and operation in the next twelve months, while exploring new points for the development of its network.
More specifically, the plan of the new administration focuses on three main axes:
A) the expansion of its branch network at key points both in Attica and in the province, immediately after the opening in Larissa and Kalamata.
B) the creation of an e-shop, with an omnichannel approach
C) the expansion of the Concept by adding new codes, through the utilization of the online store and the data it offers aboutcustomers' shopping habits.
