According to NielsenIQ, fast moving consumer goods (FMCGs) as a whole recorded a relatively moderate trend, at 0.7%, very close to the estimate made by NielsenIQ at the beginning of the year.
Regarding the sub-categories of fast-moving consumer products, food and beverages are the only large category, which showed a positive trend of 1.6%, while the categories related to personal care products, as well as household products decreased. in their sales in value by 1.7% and 2.4% respectively.
The total of the bazaar categories (clothing, electrical appliances, books, tools, garden items, car items, home equipment, etc.) showed the most positive, double-digit trend at 14.9%. Respectively, fresh and by weight products grew marginally positive by 0.3%.
Regarding the different typologies of stores, the large halls over 2,500 sq.m. (hypermarkets) continued in 2021 to show the largest increase of 8.1% in their sales. In a growth rate, although much more restrained, followed the smaller rooms, up to 400 sq.m., at 1.5%, which means that buyers choose the smaller stores for their convenience, but also their daily shopping .
Regarding the geographical areas, they showed positive trends - with the highest one in the Peloponnese at 4.5% - with the exception of Attica, which moved downwards to 0.4%.
In terms of categories, in food and beverages, several of the categories of alcoholic beverages showed very high growth rates compared to last year (vodka 18.4%, rum 16.5%, whiskey 13.3%), while also very high growth rates of their sales presented, among others, categories such as herbal drinks (20.9%), as well as frozen vegetables (16.5%).
Regarding the categories of personal hygiene and care, the two categories that recorded the most negative trends in their sales in 2021 are antiseptics (37.9%) as well as hand washing soaps (17.7%), which is partly due to the rationalization of their use, in relation to 2020. Also, the trend of household cleaners (13.9%), as well as the category of bleach (12.6%) was strongly negative.
