Lafarge launches new app that modernizes and simplifies concrete orders
Lafarge launches new app that modernizes and simplifies concrete orders
  Fin Tech  |  Con Tech  |  Greece  |  Analysis

Lafarge launches new app that modernizes and simplifies concrete orders

With Lafarge's ConcreteDirect, users now have the ultimate freedom to control their concrete orders in real-time from their mobile phone, accurately and consistently.
Share Copy Link
RE+D magazine
15.06.2023

Commited to seek and offer innovative solutions focused on the real needs of its customers and partners, Lafarge, a member of the HERACLES Group, launches ConcreteDirect.

An innovative mobile app that breaks new ground in the digital transformation of the construction materials industry, ensuring multiple benefits for all parties involved, from the customer to the production units and the drivers of the concrete transport vehicles.

ConcreteDirect is the new, innovative application (app) of Lafarge through which you can now place concrete orders, monitor your deliveries in real time, manage transactions and have complete control over all your orders. And all this in from your mobile phone. ConcreteDirect ordering solution—enables the world to build safer, smarter and more sustainably by providing all stakeholders, direct or indirect, with the relevant data granularity on any device, any location, any time. 

In addition, users have the chance to receive instant notifications about the progress of their order, such as the time of arrival of the vehicle. Mr. Vassilis Iakovou, Director of the Concrete Activity of the HERACLES Group, said in this regard "At Lafarge, we remain pioneers and continue to lead developments in our industry, offering modern solutions, compatible with the needs and demands of the time.

Lafarge's new innovative mobile application, ConcreteDirect, is yet another proof that for all of us, innovation and the continuous improvement of our customer service experience are at the heart of our actions.

We are sure that those who incorporate this innovative app into their daily lives will find it extremely useful and will be completely satisfied with the advantages it offers."