However, this growth, according to Nielsen data, is still inflationary, with volumes declining, around -3.5%.
At category level, this growth is led by food and beverages, both fresh (+8.9%) and standardized (+9.3%), mainly due to their significant contribution to the average basket of the Greek household, in relation with the categories of non-food.
In this highly inflationary environment, and based on recent findings from NielsenIQ surveys, Greek consumers seem, in the vast majority (97% of respondents), to have clearly perceived the increase in the prices of products sold through supermarkets.
Trying to cope with this, 68% say they will cut unnecessary spending and luxuries and buy only the essentials, while 1 in 3 say they will now choose cheaper brands.
