What factors are attracting Family Offices and Private Equity Funds to luxury real estate
What factors are attracting Family Offices and Private Equity Funds to luxury real estate
  Investments  |  Economy  |  Residential  |  Greece

What factors are attracting Family Offices and Private Equity Funds to luxury real estate

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RE+D magazine
09.04.2025

The Greek luxury real estate market has evolved into a significant area of interest for institutional investors.

As noted in an informational statement by Ms. Korina Saia, CEO of Premier Realty Greece, family offices and international private equity funds are actively exploring or have already made investments in Greece, capitalizing on an ideal convergence of high returns, stability, and a strategically advantageous geographic location.

Regarding the factors driving this growing interest, Ms. Saia identifies five key elements that, in her view, are steering investment funds towards the country’s luxury real estate market:

  1. Macroeconomic Stability: Greece’s exit from the crisis and the recent upgrades from international rating agencies have bolstered investor confidence. The country offers family offices a stable and reliable European environment for diversification and capital protection.

  2. Competitive Values and Returns: Luxury property prices in Greece remain lower than those in other Mediterranean destinations, while rental yields (especially from short-term rentals) reach or exceed 5%-7%, providing a strong investment incentive.

  3. Development of Emerging Areas: In addition to established destinations like Mykonos and Santorini, rising locations such as Paros, Tinos, Crete, and the Peloponnese are attracting investment. Meanwhile, urban areas like the Athens Riviera, central Athens, and Thessaloniki are also experiencing dynamic growth.

  4. Integrated Real Estate and Hospitality Models: The increasing demand for luxury residences with hotel services and wellness infrastructure is creating new investment opportunities with multiple revenue streams, further supported by Greece’s robust tourism sector.

  5. Flexible Investment Vehicles: The use of Special Purpose Vehicles (SPVs), Real Estate Investment Companies (REICs), and other financial tools allows for tax efficiency and streamlined management of investments and exits, enhancing transparency and security.

In conclusion, as estimated by the CEO of Premier Realty Greece, Greece is evolving from a tourism destination into a mature investment asset class in the luxury real estate sector. The growing presence of institutional investors confirms the strategic importance of the market, offering significant opportunities for those who invest early.