These pivotal Global Brand President roles underline the Group's commitment to fortifying its brand equity and enhancing its market position across its diverse and world-leading portfolio of brands.
Benoît Racle appointed Global Brand President - Premium
Benoît Racle joins Accor as the Global Brand President for Accor’s Premium brands, bringing over two decades of experience in hospitality, brand management, global operations, marketing and commercial ventures. Racle honed his skills with Starwood and W, leading brand transformation and driving commercial and operational success. In his new role as Brand President, Racle will oversee the strategic direction and growth of the Group's esteemed premium brands, ensuring an unparalleled guest experience through differentiation and excellence. A segment of strategic focus for the Group, Accor tripled Premium brand signings in 2023 compared to 2019. Pullman, Accor’s flagship premium brand with a heritage spanning over 150 years and a visionary mindset, has 155 hotels open across 42 countries, and 65 more are in the pipeline. Swissôtel is set to more than double, with around 35 existing hotels and 40 in development. Mövenpick, with over 120 hotels, has a substantial pipeline of 80 additional hotels underway.
Jean-Yves Minet appointed Global Brand President - Midscale & Economy
Jean-Yves Minet has been appointed Global Brand President for Accor’s Midscale & Economy brands. With over 25 years of executive and operational experience in brand building, from strategy to execution, Jean-Yves forged his career in the beauty industry, focusing on high growth opportunities across categories, distribution channels, consumers, and regions, with a deep expertise in emerging markets. In his new role as Brand President, Jean-Yves will focus on driving brand growth by leading the brand vision, positioning, and operating models of Accor’s economy and midscale brands, catering to a vast and varied audience of travelers worldwide.
Strengthening Global Brand Equity
These strategic appointments underscore Accor’s dedication to strengthening its brand presence globally, ensuring each brand continues to thrive, remains differentiated and outperforms industry benchmarks. The leadership of Benoit Racle and Jean-Yves Minet will influence and drive strategic initiatives, enhancing guest satisfaction and loyalty across all market segments.
