PAG to Acquire Japan’s Huis Ten Bosch Theme Park
PAG to Acquire Japan’s Huis Ten Bosch Theme Park
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PAG to Acquire Japan’s Huis Ten Bosch Theme Park

The acquisition expands PAG’s franchise in Japan and signifies its long-term commitment to the Japanese market and economy.
RE+D magazine
05.09.2022

PAG, a leading investment firm focused on Asia-Pacific, announced that it has entered into an agreement with H.I.S. Co., Ltd. (“H.I.S.”) to acquire Huis Ten Bosch Co., Ltd. (“HTB”), one of Japan’s largest theme parks, for an equity valuation of approximately JPY100 Billion.

The acquisition expands PAG’s franchise in Japan and signifies its long-term commitment to the Japanese market and economy.

Huis Ten Bosch, with a history of 30 years, is a household name in Japan. It is best known for its authentic recreations of traditional European-style cityscapes, as well as popular flower and fireworks festivals, musical events and light shows, and next-generation interactive entertainment. 

Attractions include the kid-friendly Fantasy Forest, dinosaur-themed adventure tour Jurassic Island, and the interactive light attraction Fantasia City of Light. 

Spanning 376 acres, the park also includes five hotels and several world-class restaurants, and welcomed over two million visitors annually from Japan and abroad before the pandemic.

PAG plans to expand Huis Ten Bosch’s theme park by investing in new attractions and events to attract tourists and visitors. 

PAG has also engaged Katana Inc., a marketing and entertainment firm focused on the Japanese theme park industry, to assist with branding and operations.